Careless - By Flax
Stay careless because this healthy dessert brand cares.
Branding
Brand Story
Art Direction
Packaging
and Label Design
Careless - By Flax is a dessert brand that celebrates the nostalgia and carefree spirit of childhood while catering to the health-conscious lifestyle of adults. The brand recognises the emotional significance of sweet treats and aims to provide nourishing desserts that satisfy both the heart and body. By offering a range of delicious options, Careless by Flax encourages consumers to indulge in the little moments of life without guilt.
Careless - By Flax is a dessert brand that celebrates the nostalgia and carefree spirit of childhood while catering to the health-conscious lifestyle of adults. The brand recognises the emotional significance of sweet treats and aims to provide nourishing desserts that satisfy both the heart and body. By offering a range of delicious options, Careless by Flax encourages consumers to indulge in the little moments of life without guilt.
The illustrations used include elements that evoke a sense of freedom and playfulness. The use of pinwheels, birds, and butterflies adds a touch of whimsy and reinforces the carefree spirit associated with childhood. These illustrations are integrated seamlessly into the brand's visual assets, appearing in a common packaging box design.
The illustrations used include elements that evoke a sense of freedom and playfulness. The use of pinwheels, birds, and butterflies adds a touch of whimsy and reinforces the carefree spirit associated with childhood. These illustrations are integrated seamlessly into the brand's visual assets, appearing in a common packaging box design.
